featured project

project overview

Designed a promotional poster for the Boys & Girls Clubs of Portland's annual Wine & Cheese Showcase fundraiser. The objective was to create a visually compelling piece that generates interest, communicate event details clearly, and encourage ticket sales while reflecting the sophistication of the event and supporting a meaningful community cause.

objectives

Increase awareness and attendance for the annual fundraising event.

Communicate event information quickly and effectively.

Create a premium, upscale feel that aligns with a wine and cheese tasting experience.

Support fundraising efforts through engaging visual communication.

creative approach

Developed a bold design that combines vibrant color, custom illustration, and strong typography to create a memorable print piece. Inspired by Portland's skyline and local culture, the design incorporates recognizable city elements alongside wine and cheese imagery to establish a sense of place and event identity. The layout was structured to capture attention immediately with the event title while guiding viewers through key details such as date, location, ticket information, and sponsors. Strategic use of contrast, color, and hierarchy ensures readability while maintaining visual excitement.

skills demonstrated

Poster Design

Event Marketing & Promotion

Typography

Visual Hierarchy

Layout & Composition

Fundraising Campaign Design

Brand & Event Identity

Print Design

Creative Concept Development

Visual Storytelling

results

Delivered a vibrant and engaging promotional poster that effectively communicated event details while reinforcing the importance of supporting the Boys & Girls Clubs of Portland. The final design helped elevate the event's visibility and created a strong visual presence across promotional channels.